Black-and-white photo of two people in black caps and black hoodies looking at a phone together in an underground car park.

About

DELUXE N°1

PRESSURE BUILDS DIAMONDS.

Person in a black hoodie, black tracksuit and black DELUXE N°1 cap standing in front of a black sports car with its headlights on, in an underground car park.

The story

Deluxe N°1 was created with a focus on exceptional quality, refined design and attention to detail. Every piece is made to reflect the standards we set for the brand.

We believe quality speaks for itself. Pressure Builds Diamonds represents the belief that what is built under pressure becomes something greater.

Close-up of hands holding a phone whose lock screen shows the DELUXE N°1 diamond logo, against a concrete wall.
  • Hand holding a light blue DELUXE N°1 trucker cap with tonal N°1 embroidery beside a blue padel court.
  • Hand holding a black DELUXE N°1 cap high above the New York skyline at night.
  • White DELUXE N°1 trucker cap hanging on a metal street barrier in New York, with the Empire State Building behind.
Three black DELUXE N°1 caps resting on the back of a black Ford Mustang, its red tail-lights glowing in a car park.

PRESSURE BUILDS DIAMONDS.

Shop the caps